COMPANY
Green Roads Inc.
As the Lead UI/UX Designer at Green Roads Inc. I worked very closely with the Creative Director and the VP of Marketing to create dynamic designs with a purpose. We came up with Mega Menus with Iconography to showcase our various mood products. Also, spearheaded the creation of our mobile designs for all of our websites at Green Roads.
UI/UX Design
Iconography
Improved Navigation with Visual Iconography
We identified a key issue where users were struggling to easily navigate to important areas of the website. Our objective was simple: streamline the user experience by making it easier to find these crucial sections. To address this, I introduced clear and intuitive iconography as visual representations for each area, enhancing accessibility and ensuring users could quickly and confidently navigate the site.
Iconography
Improved Navigation with Visual Iconography
We identified a key issue where users were struggling to easily navigate to important areas of the website. Our objective was simple: streamline the user experience by making it easier to find these crucial sections. To address this, I introduced clear and intuitive iconography as visual representations for each area, enhancing accessibility and ensuring users could quickly and confidently navigate the site.
Solution based Menu using Iconography
Seamless User Experience with Solution-Centric Design
At Green Roads, we’ve reimagined our website to provide a cohesive and intuitive experience. Our products are thoughtfully categorized by solution, and this organization is reflected throughout the site. By incorporating color and icon variations that correspond to each solution, we’ve made it easy for users to visually navigate and quickly recognize product categories. Whether you’re using the mobile or Mega menu, this design ensures that you can effortlessly find the right solution, enhancing your overall journey on our site.
Mobile & Mega Menu UI/UX Design
Elevating Your Shopping Experience with Emotion-Driven Design
I reimagined the way you shop for solutions with a brand-new mega menu and mobile experience that intuitively guide you to the products that best address your needs. On desktop, our vibrant, color-coded navigation system allows you to effortlessly select the ailment you’re dealing with, creating an immediate connection between your concerns and the right solutions. On mobile, I amplified the visual experience with large, emotive imagery that speaks directly to each solution’s benefit, making it easier than ever to find exactly what you need—right at your fingertips.
