COMPANY
Kitchen Politics 123
In 2024, I had the opportunity to help revamp a client’s website and logo to better align with the vibe of their podcast. The previous site was incomplete without a dedicated merchandise section, so I worked on integrating WooCommerce to create a seamless front- and backend store experience. Additionally, I collaborated with my clients, David Franklin and Lori Pica, to design and launch their new merchandise line, ensuring everything flowed together for a cohesive online presence.
Redesign of Website
Goal
To enhance client visibility and engagement by redesigning their branding strategy. This includes updating all product branding with a more prominent logo that clearly communicates their identity as a podcast, and optimizing their podcast distribution for easier access by their target audience.
Approach
- Develop and implement a new, recognizable logo that reflects the podcast brand.
- Update all client products (websites, social media, merchandise, etc.) with the new logo.
- Optimize podcast platforms and channels for seamless audience access and improved discoverability.
- Monitor audience engagement and feedback to assess the impact of the new branding strategy.
Results
Increased audience engagement, higher podcast listenership, positive client feedback.
Marketing Collateral
Collateral
Design
June is a delight to work with. She takes the time to listen to ideas and works to accomplish them. I would recommend her to any start up business or a business that needs a new website and a marketing strategy. I know you too will be happy and satisfied with results.